Welcome to Dr. Laurie Garrow's Research Group
Understanding demand for products and services is an integral part of many fields. Within the airline industry, there has been increased interest in modeling demand as the collection of individuals' decisions using discrete choice models. Within the urban travel demand field, there has been increasing interest in using non-traditional data sources, such as credit reporting data, to model transportation decisions. Dr. Garrow and her research group are working on ways to use online data and non-traditional data sources to enhance our understanding of traveler behavior, particularly within the airline industry.
Introducing LARCH - a new software package for estimating discrete choice models on big data! Learn more
GT researchers have been collaborating with the Airlines Reporting Corporation to use detailed ticketing data to quantify consumer welfare impacts associated with recent airline mergers. Learn more
Researchers explore ways to integrate behavioral demand model forecasts into revenue management applications and develop new parameter estimation techniques that are very fast. Learn more
As a group, the 350 MPOs in the United States annually spend tens of millions of dollars to collect travel survey data. Researchers investigate how to use less expensive, alternative sources of data for travel demand modeling. Learn more