Welcome to Dr. Laurie Garrow's Research Group

Understanding demand for products and services is an integral part of many fields. Within the airline industry, there has been increased interest in modeling demand as the collection of individuals' decisions using discrete choice models. Within the urban travel demand field, there has been increasing interest in using non-traditional data sources, such as credit reporting data, to model transportation decisions. Dr. Garrow and her research group are working on ways to use online data and non-traditional data sources to enhance our understanding of traveler behavior, particularly within the airline industry.